Jugadores de Overwatch ayudaron a recaudar USD$12.7 millones para la Breast Cancer Research Foundation. Gracias a la abrumadora generosidad de la comunidad Overwatch hemos recaudado más de USD $12.7 millones derivados de la venta de Mercy Rosa y la camiseta especial para apoyar a la Breast Cancer Research Foundation.
Jugadores de Overwatch ayudaron a recaudar USD$12.7 millones para la Breast Cancer Research Foundation
Esta es la mayor donación realizada por un socio corporativo en un año a lo largo de los 25 años de historia de BCRF, y todo es gracias a la participación de la comunidad.
Para conocer más sobre los esfuerzos de caridad alrededor de Mercy Rosa, incluyendo increíble fan art, cosplay y fotografías de la visita de Blizzard a BCRF:
Jugadores de Overwatch ayudaron a recaudar USD$12.7 millones para la Breast Cancer Research Foundation. También te compartimos un divertido video que resume los resultados
A continuación, encontrarás el comunicado de prensa completo en inglés:
THE BREAST CANCER RESEARCH FOUNDATION TO RECEIVE HISTORIC $12.7 MILLION DONATION FROM BLIZZARD ENTERTAINMENT
The two-week fundraising campaign was supported by Overwatch® players around the world
NEW YORK, NY— JULY 9, 2018: The Breast Cancer Research Foundation (BCRF) today announced that it will receive an unprecedented $12.7 million donation from Blizzard Entertainment. The donation was tied to worldwide sales of a limited-edition “Pink Mercy” hero skin for Blizzard’s internationally acclaimed best-selling gameOverwatch®, along with a special T-shirt created to support the cause. (“Skin” is a game industry term for an alternate version of a character’s outfit or appearance.) The gaming community rallied around the fundraising effort, making it the largest donation by a corporate partner in one year in BCRF’s 25-year history.
The special charity skin was designed for the Overwatch hero Mercy, a scientist and the “guardian angel” of the game who has dedicated her life to helping others. The limited-edition skin was offered as an in-game purchase on PC, PlayStation 4, and Xbox One, with Blizzard Entertainment donating 100% of the proceeds it receives from sales of the skin to BCRF.
“Blizzard Entertainment’s record-breaking commitment to activate change for women’s health by mobilizing the gaming community worldwide will have a lasting impact,” said Stephanie Kauffman, Chief Strategic Alliances Officer at BCRF. “Blizzard’s support of BCRF will help accelerate breakthroughs in prevention strategies, improved treatments, survivorship and quality of life for breast cancer patients worldwide.”
In addition to the charity skin, players showed their support for the cause with a purchase of a limited-edition Pink Mercy T-shirt, available for men and women, designed by community artist VICKISIGH. Blizzard also coordinated charity streams on Twitch with 14 star Overwatch players from around the world, who collectively raised more than $130,000 for BCRF during the two-week campaign.
“BCRF does critical work every single day to support women’s health and develop new research and strategies for preventing, treating, and curing breast cancer, and we’re proud to make this contribution to their efforts,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “I’m grateful to all of the Overwatch players around the world who made supporting such a good cause possible with their enthusiasm for the game and their generosity.”
Click here to learn more about BCRF’s collaborations with Blizzard Entertainment.
Media Contact:
Meghan Finn, Chief Communications Officer
mfinn@bcrf.org | 212-497-2609
About the Breast Cancer Research Foundation
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. BCRF is the largest private funder of breast cancer research worldwide and the highest rated breast cancer organization in the U.S. Visit www.bcrf.org to learn more.
